Miette - Brand Identity, Packaging Design & CGI

Miette is a visual identity and packaging project for a pastry brand, built around a playful and contemporary visual direction. From the initial concept and brand identity to packaging design, 3D visualization and motion graphics, we developed a cohesive visual language that brings the brand to life across different formats. The visual direction combines warm, earthy tones with sculptural compositions and floating pastry elements, creating a distinctive contrast between the products and their surroundings. Through 3D renderings and animation, we explored the shapes, textures and details of the pastries, turning the packaging and products into part of a wider visual experience.